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Our Story

We started in 2011 with a mission to increase women representation on the boards of corporate Malaysia. Our work continues through advocacy, training and development, sourcing and placement of board ready women . To sustain the achievements, we realised the need to build the women leadership pipeline across organisations. This required shifting our focus to inclusion strategies in the workplaces to ensure retention and progression of women talent.

Today our work is centred around equalising workplaces and boardrooms for women to be recognised, respected and thrive. We will have achieved our purpose when gender equality is no longer measured by a number!

What We Do

We transform the board recruitment process by bringing together potential women candidates and corporations and facilitating placement of capable women into senior leadership and board positions of private, non-profit and public-listed organizations.



  • Women in Leadership
  • The Board Journey
  • Global Women on Boards


  • Unconscious Bias & Inclusivity Initiatives Design
  • InD Blueprints
  • Diagnostics & Surveys
  • Leadership Coaching


  • Power Events
  • Targeted Visibility Engagements
  • Mentoring


  • Matching Top Talent with Opportunities to meet Business Needs

The Leadership Team


Chairman, LeadWomen


Anne is the Chairman of LeadWomen, a leadership development and consulting company, focused on developing and advancing women leaders in Asia.


With over 25 years of corporate experience in leadership positions across multi-functional units, she started as a technical trainer, and over the years has trained and coached her management & leadership teams. She has mentored many executives in the course of her career and continues this in her current capacity.


She is currently the lead facilitator for the softskills modules that are delivered on the Malaysian Women Directors Programme, a government initiative to increase women representation on boards of Malaysian PLCs. Anne has facilitated more than 200 workshops and trained over 700 senior women leaders for the past 2.5 years.


Prior to LeadWomen, she was the CEO of SAP and Cisco Malaysia. She was successful at building high-performance executive teams and leading technology and service organizations with P&L responsibility of US$100+ million.


A strong advocate and supporter for women leadership development, she is a frequent guest speaker and moderator in Women conferences and summits.


Anne serves on the Boards of Media Prima Berhad and Metrod as an Independent Non-Executive Director.  She is also a member of Small Medium Enterprise (SME) Women Entrepreneurs Panel and co-founder of the Malaysian Chapter of the 30% Club.

Anne Abraham

Marcella Headshot 2020

Chief Executive Officer, LeadWomen


Dr. Marcella Lucas is an innovation strategist who brings a global perspective to solving problems through innovative methods and solutions. Trained and certified as a Blue Ocean Strategy practioner, Dr Lucas was recruited to Malaysia in 2014 to deliver on strategic initiatives to support the National Transformation efforts of the Malaysian government.


Dr Lucas is now the CEO of LeadWomen, a Malaysian grown enterprise which focuses on getting more women onto Board of Directors and into C-suite positions. Through her work at LeadWomen, Dr Marcella is re-innovating how to position women’s leadership as a core strategic imperative for good, sustainable business performance. LeadWomen has developed from a training provider to now provide a One-Stop-Solution for high calibre candidates looking for board opportunities and for boards looking for the right talent to meet their business needs.


Dr Lucas obtained her PhD in Neuroscience from Dartmouth College, USA and BSc Biochemistry from the University of Bath, UK and is originally from the Netherlands.