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About Us

We are committed to supporting our women’s career goals and aspirations by providing a platform that empowers them to grow and develop continuously as great leaders and role models for the next generation. Be part of our LeadWomen Network if you aspire to lead or serve on corporate boards.

What We Do

  • We transform the board recruitment process by bringing together potential women candidates and corporations and facilitating placement of capable women into senior leadership and board positions of private, non-profit and public-listed organizations


  • We organise leadership development workshops for our members. This interactive forum allows members to connect with peers and the experts to discuss topics concerning business or board.


  • We hold quarterly networking events for members to raise their industry profile, be the first to know the latest updates and find new business opportunities

Advisory Board


Chairman, LeadWomen


Anne is the Chairman of LeadWomen, a leadership development and consulting company, focused on developing and advancing women leaders in Asia.


With over 25 years of corporate experience in leadership positions across multi-functional units, she started as a technical trainer, and over the years has trained and coached her management & leadership teams. She has mentored many executives in the course of her career and continues this in her current capacity.


She is currently the lead facilitator for the softskills modules that are delivered on the Malaysian Women Directors Programme, a government initiative to increase women representation on boards of Malaysian PLCs. Anne has facilitated more than 200 workshops and trained over 700 senior women leaders for the past 2.5 years.


Prior to LeadWomen, she was the CEO of SAP and Cisco Malaysia. She was successful at building high-performance executive teams and leading technology and service organizations with P&L responsibility of US$100+ million.


A strong advocate and supporter for women leadership development, she is a frequent guest speaker and moderator in Women conferences and summits.


Anne serves on the Boards of Media Prima Berhad and Metrod as an Independent Non-Executive Director.  She is also a member of Small Medium Enterprise (SME) Women Entrepreneurs Panel and co-founder of the Malaysian Chapter of the 30% Club.

Anne Abraham


Executive Director


Jude oversees ongoing business operations within the company.


Prior to LeadWomen,  she has held several senior leadership positions including country manager and regional directorship roles in Hong Kong, where her 25 years of experience includes turning around a system integration company, growing a US startup and establishing its presence in Hong Kong, Taiwan, China and South Korea. 



Outside of work, Jude is a Rotarian and one of the mentors of the Rotary Education Fund project (REF) which mission is to nurture and develop underprivileged youths to become useful members of society. She is also a board member and a public-image chairman for the Rotary Club of Pantai Valley.

Jude Tan
Executive Director


Company Director, Facilitator and Coach


Dr. Asma’s work experience included 8 years of secondary school teaching and curriculum development in a semi-government organization. She joined Esso/ExxonMobil (1980-2003) and went on to become a human resource development practitioner, specializing in cross-cultural managerial practices.



Currently, Dr. Asma is a freelance consultant, trainer and facilitator for both private & public organizations, professional associations, educational institutions and non-profit organizations. Her clients include Petronas, Ministry of Higher Education, HSBC and Citibank to name a few.



A human resource development specialist, she has written and published more than 40 articles on culture, women, training and development and authored 5 books -Understanding the Malaysian Workforce, Going Glocal, Understanding Multicultural Malaysia, Culture Matters and Insights into Malaysian Culture. Her expertise and experience has also taken her to USA, Europe and Asia where she spoke on topics related to culture and management.



Dr. Asma is also an Adjunct Professor at UUM, a Panel Board Member, ASLI Center for Policy Studies, KL and a Member, Industry Advisory Panel (IAP) for KANITA, USM, Penang. She is also a founder member of the Facilitators Network Services in Malaysia and a member of Sisters in Islam.

Dr. Asma Abdullah
Non Executive Director

The Leadership Team


Chief Executive Officer, LeadWomen


Dr. Marcella Lucas is the CEO of LeadWomen. She is also a Strategy consultant, specializing in high impact and low-cost formulation and execution strategy in cross-cultural settings.


During her tenure with the Malaysia Blue Ocean Strategy Institute (MBOSI), Dr. Marcella played a leadership role in the development of national-level strategies for the Malaysian government, its top leadership and key private sector players to foster social and economic development. Her role included advisory, consulting and research project management and leading the internal and external teams in impact assessments and strategic audits.


A Certified Blue Ocean Strategy practitioner, Dr. Marcella believes the Blue Ocean Strategy model and concepts can be applied by leaders to more fully engage employees, release untapped talent and energy in organizations, and move companies forward rapidly and at low cost.




Liza Chong
Director, Learning & Development Programmes


Rozita Harun
Director, Talent Advisory & Positioning